ISRI is The Voice of the Recycling Industry
and you can help tell the story of our complex industry. ISRI has worked with maslansky+partners, a leading language strategy firm, to help evolve our common language and bust misperceptions about our industry.
Thanks to extensive market research, ISRI members now have access to a new “playbook” tool, with language tips and best practices for more effectively communicating the value of recycled materials.
A Common Language for the Recycled Materials Industry, a 60-minute webinar, will walk you through the language playbook. You’ll learn how to incorporate the findings into your marketing, your communications, and even your everyday conversations. We’ll go in-depth into the do’s and don’ts, the essentials and the watchouts, as well as answer any questions about this evolution of our common industry language.
Our common goals as an industry require a common language. Learn how you can strengthen the industry’s voice using this shared language. This webinar will be offered at two separate times, for the convenience of all members (all times EDT; click to register):
Presenters will include Michael Maslansky, CEO of maslansky+partners; Will Howard, vice president of maslansky+partners; Holly Arthur, ISRI chief operating officer; and Mark Carpenter, ISRI vice president of communications. This webinar is open to ISRI members only at no charge. The language playbook will be available to all attendees. Send questions to communications@isri.org.
Photo courtesy of ISRI.
ISRI is The Voice of the Recycling Industry™ and you can help tell the story...