The Playbook is a set of guidelines and best practices you can incorporate into your marketing, communications, public affairs, and everyday conversation. It will walk you through not only what language to use when talking about the industry, but also why this type of language is effective with audiences based on extensive research.
By using the Playbook, you will be better able to explain to those outside of the industry:
- Who we are;
- What we do;
- Why our work matters; and
- Where we are headed.
By using the example phrases and content throughout the playbook, you will help people see the industry in a more positive light.