We are in a new era of communications, where everyone has a platform and people are barraged with messages from all sides. To be heard, we need to speak in one voice. If our voice is to resonate, we need to use language that meets our audience where they are, accounts for their perceptions of the industry today, and ultimately persuades them.

ReMA worked with maslansky + partners, a leading language strategy and market research firm, to analyze how we communicate today and how we can improve. The project culminated in the release of the playbook, “A Common Language for the Recycled Materials Industry: Breaking Through in a New Era of Communication.”

This playbook is based on the firm’s extensive research that included a traditional and social media analysis, focus groups, and a nationwide survey with informed consumers and policy opinion leaders.