New position to focus on increasing revenue and sponsorships
(Washington, DC) – The Institute of Scrap Recycling Industries (ISRI) announced the hiring of Will Beaty for the newly created position of Senior Director of Business Development. This role is charged with coordinating and increasing non-dues revenue-generating partnerships and programs to support both the association’s mission and its membership. Mr. Beaty’s responsibilities will also include managing the marketing and circulation functions for ISRI’s bi-monthly publication, Scrap magazine.
“We are pleased to welcome Will to the ISRI team to lead our business development initiatives,” said Bob Ensinger, ISRI vice president of communications and marketing. “The support of our corporate partners is critical in helping ISRI achieve its mission and serve its membership. We are confident that Will can provide the leadership needed to grow and enhance these partnerships for the benefit of ISRI and the recycling industry.”
Prior to joining ISRI, Beaty was Vice President at an ad tech-focused consultancy, GABBCON, as well as led business and market development efforts for the National Association of Broadcasters (NAB).
“ISRI events and publications play a vital role as a trusted marketing channel for leading equipment, technology, and service providers to the recycling industry,” said Beaty. “There is much opportunity to expand the ways ISRI can facilitate this marketplace for the U.S. and international recycling industry. I’m looking forward to working closely with each company to better reach their target audiences.”
Beaty holds a bachelor’s degree from the University of North Carolina at Chapel Hill’s Kenan-Flager Business School. He brings 14 years of experience in ad sales and business development to the new position.
The Institute of Scrap Recycling Industries, Inc. (ISRI) is the "Voice of the Recycling Industry™." ISRI represents more than 1,300 companies in 21 chapters in the U.S. and more than 40 countries that process, broker, and consume scrap commodities, including metals, paper, plastics, glass, rubber, electronics, and textiles. With headquarters in Washington, DC, the Institute provides education, advocacy, safety and compliance training, and promotes public awareness of the vital role recycling plays in the U.S. economy, global trade, the environment and sustainable development. Generating nearly $117 billion annually in U.S. economic activity, the scrap recycling industry provides nearly half a million Americans with good jobs.