Description
ISRI has worked with a leading language strategy firm to help us evolve our language and bust misperceptions about our industry. Thanks to extensive market research, ISRI members now have access to a new “playbook” tool, with language tips and best practices for more effectively communicating the value of recycled materials.

This 60-minute session will walk you through the ISRI Language Playbook tool. We can help you understand how to incorporate the findings into your marketing, your communications, and even your everyday communications. We’ll go in-depth into the do’s and don’ts, the essentials and the watchouts, as well as answer any questions you may have on this evolution of our common industry language.

Our common goals as an industry require a common language. Learn how you can strengthen the industry’s voice using this shared language.

Speakers
Will Howard, Vice President, maslansky + partners
Holly Arthur, Chief Operating Officer, ISRI
Mark Carpenter, Vice President of Communications, ISRI

Register for this event