• Leadership Update

ISRI Time Capsule: Standing Up for Rubber Recyclers

When the rubber recycling industry faced a public relations and market crisis in 2014 on the purported health hazards of crumb rubber infill in synthetic turf athletic fields, it turned to ISRI for assistance, and the association stepped up to the challenge.

Oct25LUTimeCapsuleRubberAt its fall 2015 meeting, the ISRI board approved spending up to $172,000 on a multipronged media campaign to counter the erroneous reports. In addition to lobbying at the federal government level and legislative tracking at the state level, ISRI’s campaign included communications efforts such as message development and testing, creation of the RecycledRubberFacts.org website, and an in-depth feature article on the subject in Scrap magazine’s March/April 2016 issue. Although the rubber infill challenge continues to this day, ISRI has been “a vital part of our defense and a valued contributor to the larger coalition of folks invested in the effort who will be here in support of [the ISRI Tire & Rubber Division] as we pivot to advocacy around the use of recycled rubber,” says Kyle Eastman of Liberty Tire Recycling (Pittsburgh), who serves as chair of ISRI’s Communications Committee.

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