Yesterday, ISRI released its first video alert focusing on the rumored import ban by China. Under the header, “ISRI’s International Desk,” the video was sent to members and distributed on social media.
ISRI’s communications team produced the video in an effort to provide compelling content in a new format that may be more appealing to some members. ISRI hopes to use the International Desk more frequently in the future to better engage members on some of the valuable work the organization is doing around the world. If this format proves successful, the goal will be to expand it to other areas of interest for members. Senior Director of Communications Mark Carpenter would love to hear any feedback that you may have regarding the format, or other ideas you may have on how ISRI can better engage with members.