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EXTERNAL OUTREACH AND PARTNERSHIPS


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ext-outreach
ISRI Hosts State of Recycling Forum on Plastics Recycling
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On November 15--America Recycles Day—ISRI hosted the third annual State of Recycling Forum at its offices in Washington, DC, attracting 75 stakeholders from around the country with an additional 191,000 impressions via online simulcast. The forum, a joint program of ISRI and Keep America Beautiful, provides an overview of the current opportunities and challenges facing recycling in the United States and addresses critical topics that impact and can be influenced by industry stakeholders, government, and individuals. This year’s forum theme was Plastics Recycling: Improving Quality. Driving Demand. The event featured ISRI President Robin Wiener and 15 other speakers/moderators who addressed a range of plastic recycling issues, including China’s import ban on postconsumer plastics, plastic sortation technology, quality challenges, and engaging consumers in plastic recycling. The 2017 forum was presented in partnership with Keurig/Green Mountain.

ISRI Celebrates 30th Anniversary
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2017 marked ISRI’s 30th anniversary, and the association recognized that milestone in numerous ways throughout the year. Efforts included a series of six “ISRI at 30” articles in Scrap magazine that examined ISRI’s key changes and accomplishments in its history; weekly “ISRI Time Capsule” historical items and graphics in Leadership Update; 32 kiosk panels on ISRI’s history displayed at the ISRI2017 convention in New Orleans; a special ISRI website page highlighting accomplishments during ISRI’s first 30 years; a new “Scrap Extras” section on the Scrap website that provides additional content on ISRI historical issues/graphics; and video interviews with past ISRI chairs on association history and their ISRI memories.

Momentum Continues through Youth Outreach Initiatives
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ISRI released an updated recycling curriculum reaching thousands of educators across the country and hosted its fifth annual youth video & poster contest with JASON Learning in 2017. In addition, four new lesson plans were created entitled Nature Recycles Too, The Crumb Rubber Debate; Paper Recycling: Keep it Clean!; and Deconstruction. With the theme of Recycling is Bigger than the Bin, the 2017 grand prize winner was seventh grade student Jacob Folwell from Caldwell, ID, in the video category.

Outreach Analytics
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ISRI continued its progress in reaching its stakeholders through its website, social media and earned (news) media.

Websites

In 2017, ISRI websites saw visitor sessions increase by 14 percent over 2016 to nearly 850,000.

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Social Media  

  • Twitter: 7,850 followers (21.4% increase over 2016);
  • Facebook: 3,915 fans (11.2% increase over 2016);
  • LinkedIn “Company” Page: 4,543 followers (20.3% increase over 2016);
  • YouTube: 230,765 views channel views (through January 19, 2018) (18% increase since October 2017);
  • Instagram: (443 followers (77.2% increase over 2016).

         social-media

Earned Media

For the full 2017 year, ISRI garnered 4,783 media hits covering topics such as China’s import ban on certain types of scrap, market conditions, and metals theft. This earned media had a potential reach of more than 1 billion people and was the equivalent of nearly $10 million in paid media.

Scrap Magazine

Scrap Magazine offered readers around the globe 880 pages of quality content on issues impacting the scrap recycling industry within its six 2017 issues. Scrap continued to be recognized for its quality content, with three editorial staff members—Kent Kiser, Rachel H. Pollack, and Megan Quinn--receiving AZBEE Awards for their writing work from the American Society of Business Publication Editors, Mid-Atlantic Region.


Our Mission | ISRI is the voice of the recycling industry, promoting safe, economically sustainable and environmentally
responsible recycling through networking, advocacy, and education.

 

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