ISRI and Jason Learning have developed a school curriculum to help teachers and students understand both the importance of recycling and the recycling industry. The campaign includes branded, standards-based, K-12 curricular experiences; interactive Web-based experiences to enhance student engagement; classroom posters featuring ISRI's key educational messages; a leveraged national distribution network; strategies for school visits to ISRI facilities; age-appropriate lessons for grades K-4, 5-8, and 9-12; for each grade band, a two to four page classroom lesson based on life cycle for each commodity; and much, much more.